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The first Now was released on 28 November 1983 and featured 30 UK hit singles from that year on a double vinyl LP or cassette. Branson wrote, "He was notoriously grumpy before breakfast and loved his eggs in the morning, so I bought him the poster, framed it and had it hung behind his desk." The pig became the mascot for the series, making its last regular appearance on Now That's What I Call Music 5, and made a reappearance on the cover of Now That's What I Call Music! 100 in 2018 and Now That's What I Call Music! 109 in 2021. Richard Branson had bought the poster for his cousin, Simon Draper, to hang behind Draper's desk at the Virgin Records office. That's What I Call Music" as it listened to a chicken singing.
#SAMMIE I LIKE IT NOW THATS WHAT I CALL MUSIC SERIES#
The series took its name from a 1920s advertising poster for Danish bacon featuring a pig saying "Now. The deal was negotiated and finalised on Richard Branson's boat moored in Little Venice. Jamieson had similar plans to launch such a compilation, and he immediately agreed to the partnership. The concept was taken to Simon Draper (managing director at Virgin Records) and then Peter Jamieson (managing director of EMI Records (1983–1986)). The idea for the series was conceived in the office of Virgin Records in Vernon Yard, near Portobello Road, by the head of Licensing and Business Affairs at Virgin Records (1979–1990) Stephen Navin, and General Manager (1983–1988) Jon Webster. Original United Kingdom and Ireland series 2.3 Europe (in addition to UK & Irish series).1 Original United Kingdom and Ireland series.